I got a letter today from The Nielson Company, wanting me to answer a few simple questions dealing mostly with my use of telecommunications. But the first thing I saw was the dollar bill that they had enclosed to entice me to return my form.

Truth be told, I would keep the dollar whether I answered and returned the survey questions. But the form letter stated that if I did return the answer form, I would be receiving five more dollars,,,I took the bait.

The letter today came addressed to “Area Household” and to receive my bonus for returning my answers, I had to provide my name and phone number. I know that’s the reason they sent the dollar, but figure it might actually be some fun.

And nothing makes me feel more special than to think someone values my opinions.

David Lee

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